Salesforce Architect - Marketing Cloud - API/Marketo/Adobe Campaign (8-15 yrs) (Inceptica)

Note: looking for Immediate to 30 days of Notice period

Role : Senior Marketing Technical Architect

Required Experience :

- Experience in designing and setup of Marketing Technology Architecture.

- Experience in evaluating different marketing platforms (e.g. Salesforce versus Adobe) and developing an appropriate framework for the same.

- Experience in identifying and road mapping a Marketing Technical Stack.

- Deep knowledge and experience (minimum 5 years) in Salesforce (SFMC) platform with end to end hands-on implementation and integration experience including integration tools.

- Experience in integrating SFMC, MuleSoft and AWS Data Lake Environment.

- Expert Knowledge in Email Studio, Social Studio, Ad Studio, Automation Studio, Mobile Studio, Journey Builder and Content Builder.

- Proficient in Marketing Cloud connector and integration with Sales Cloud, Health Cloud, external systems, DMP, CDP, etc.

- Proficient in scripting and experience with HTML, XML, CSS, JavaScript, etc.

- Configures and manages Journeys in Automation Builder.

- Experience with triggering campaigns via API calls.

- Experience with client discovery workshops and technical solutions presentations.

Responsibilities :

- Responsible for the detailed design of technical solutions, POV on marketing solutions, Proofs-of-Concept (POC), prototyping and documentation of the technical design.

- Collaborate with the Onshore & Offshore team in tailoring solutions that meet business needs using an agile/iterative development process.

- Help build SFMC capability & take architecture/design/KT sessions for internal ZS team members.

- Develop the Architectural Roadmap for implementation.

- Perform feasibility analysis for the marketing solution that meets the business goals.

Below is the overall Marketing Technology stack and working knowledge of one or more tools listed in each of the categories stated below is desirable :

- Marketing Automation SFMC, Adobe Campaign, Marketo.

- Identity Graph Live Ramp, Infutor, etc.

- CDP (Customer Data Platform) Amperity, Tealium, Salesforce CDP

- DAM (Digital Asset management) Adobe AEM, Aprimo, Veeva Promomats

- CMS (Content Management System) Adobe AEM, Sitecore, Drupal, etc.

- Tag Management GTM, Adobe DTM, Tealium.

- Personalization Adobe Target, Salesforce Interaction Studio.

- Data Infrastructure (Engagement database) Redshift, Snowflake.

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