Teqfocus - Marketing Automation Expert - Campaign Management (4-6 yrs) (Teqfocus)

Responsibilities:

- Define and implement campaigns related to Salesforce.com, Pardot, based campaign management process

- Well versed with providing campaign consulting with diverse industry verticals and service horizontals. Proven expertise in executing campaign consulting with blue chip companies

- Ability to manage and have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved

- Be aware of global plans and proactively suggest areas for regional alignment

- Undertake Salesforce.com, Pardot marketing database cleanup for accounts to enrich & update their data and its integrity

- Advice on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives

- Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices

Skills & Requirement:

- Hands on experience administering and operating Pardot marketing automation software as well as working with Salesforce. (Pardot Certification Preferred)

- Hands on experience with setting up emailer campaigns, Drip campaigns, Marketing Funnel

- Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.

- Highly analytical and can effectively use data to explain trends in the business.

- Experience tracking and reporting various digital and in-person channels (trade shows, field events, etc.)

- Firm understanding of demand generation and marketing pipeline models.

Why should you join Teqfocus?

We are a dynamic firm that believes in designing transformation solutions for our customers with our ability in unifying quality, reliability, and cost-effectiveness at any scale. Our core work culture focuses on adding material value to client products by leveraging best practices in continuous integration, continuous delivery, and automation. Here are some of the perks of working with Teqfocus:

- Outstanding career development and learning opportunities

- Competitive compensation depending on experience and skill

- Friendly team and enjoyable working environment

- Flexible working schedule

- Corporate and social event.

- Work hard, party harder culture

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