e-InnoTech Consulting LLC - Salesforce CRM/Pardot Consultant - Marketing Automation (1-6 yrs) (einnosec)

Candidate Requirement:

- Candidate Should have at least one year of working experience in Pardot.

- Experience building, testing, and executing end-to-end Marketing Automation campaigns and flows, including Analytics.

- Should have experience working with Pardot APIs

- Should have a deep understanding of business unit modeling, implementations, data designing, and migrations, etc

- Should be able to showcase the expertise on custom API integrations with third-party systems

Roles & Responsibilities :

- Supporting the project team by documenting and building solutions in Salesforce and requisite Marketing Automation tools (Salesforce Marketing Cloud, Pardot, etc.)

- Lead discussions to gather requirements, troubleshoot issues, and present solutions with supportive documentation

- Work with the internal team, clients, and external consultants in planning and executing automated marketing campaigns

- Marketing Campaigns to include: Robust Email Marketing Tools, Marketing Automation, Prospect Tracking & Analytics, Lead Scoring & Grading, Custom Landing Pages, Lead Nurturing Campaigns, List Segmentation, Social Media Integration, Detailed Reporting

- Meet with internal team to define and articulate business requirements, and build marketing solutions through Pardot and Salesforce.com

- Create a standard of excellence (best practices) in email and marketing automation

- Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices

- Manage data including segmentation and reporting, testing, cleaning, and optimization

- Develop and execute testing and optimization strategies to improve email metrics

- Assist with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute these campaigns

- Develop customer experience strategy

- Recommend appropriate digital technology to support needs end-to-end, including hosting and integration with existing technologies (CRM, marketing automation, analytics, etc.)

- Manage the delivery of custom solutions, interfaces, and integrations with clients.

- Evaluate requirements and provide solutions for activating and optimizing marketing technologies and E-commerce solutions

- Support business and technology teams to define, design, architect, implement and operate web platforms and capabilities

- Understand all facets of the various platforms for both B2B and B2C clients, such as the creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization, and creation of ROI reporting and key metrics

Skills and Expertise

1. Self-starter

2. Positive attitude

3. Go-getter personality

4. Innovative/Creative/Full of ideas

5. Continuously exploring ideas and striving for excellence

Though we came up with the responsibilities we passionately believe in exploring with the candidates and including the candidate's input in the process. For us, it starts with you and you hold the key to our excellence.

Please note, the hours of work overlap with the US. Particularly good English Writing and Communication skills are a must.

About the company

e-InnoTech Consulting LLC. is a consulting organization providing Cybersecurity, GRC, Compliance, Audit & Risk services. We have been in the market for the past 5 years and are based in Austin Texas.

SecuRetain (a division of e-InnoTech Consulting LLC) is an e-Learning corporation with a global presence. We are a one-stop training solution and we also provide a series of best practices, regulatory compliance, and framework-based courses under one umbrella, establishing robust employee awareness, retention, and sustainable program

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