TekEinstein - SFMC Solution Architect - Marketing Cloud (5-10 yrs) (TekEinstein Pvt Ltd.)

Excellent Opportunity to work with us

Immediate joiners preferred

Location : Sollingnalur, Chennai

Experience : 5 to 7years

Budget : Open

As a Salesforce Marketing Cloud Solution Architect, you will be consulting with customers on technical and business challenges related to marketing efforts and designing solutions involving Salesforce Marketing Cloud and other Marketing Automation platforms.

The ideal candidate will possess knowledge of the Salesforce Marketing Cloud and have the technical expertise to configure automations, journeys, and triggered activities

This enterprise platform will bring together once disparate data into a single platform, breaking down data silos and making data more useful across an entire organization.

You will accomplish this by leading client discovery sessions to understand client needs, documenting user stories and requirements and architecting solutions using the Salesforce Marketing Cloud. You will also be responsible for communicating concepts, solutions, architectures, and assessments through written diagrams and materials. Long term, this person will need to be able to analyze business needs against Salesforce features and solutions to define a master data management, migration, and integration strategy.

What You Will Do :

- Consult with customers on technical and business challenges related to marketing efforts, leveraging Salesforce Marketing Cloud as the solution

- Dig into complex requirements and develop data-driven solutions

- Design data architecture and solutions within Salesforce Marketing Cloud, validate against client use cases, and execute on design

- Incorporate multi-platform and/or multi-channel requirements in architectural design

- Clearly and articulately document technical solutions and integrations (i.e. data design documents, code samples, screenshots, etc.)

- Configure Marketing Cloud data and contact schema, including designing business unit structure and hierarchy

- Develop emails, landing pages, preference centers, journeys, automations, and SQL queries as required to implement solutions

- Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities to clients or internal stakeholders

- Serve as a technical liaison to product teams to support custom and/or atypical initiatives

- Assist in scoping by providing hours and effort estimates for potential projects

- Lead client-facing conversations, particularly requirements gathering and presenting solutions

- You will act as a consultant and technical expert on the Salesforce Marketing Cloud and use your knowledge to design, document and implement solutions

- Automate data feeds and triggers between other platforms and the Salesforce stack

- Highly proficient with marketing technologies (specifically campaign management, data management platforms); general knowledge of HTML

- Exposure to Google Marketing Platform and Facebook preferred-

What You Will Bring :

- 4+ years experience working in Salesforce Marketing Cloud

- 4+ years SQL development experience - reading and writing SQL

- 3+ years experience building solutions in Marketing Cloud

- Proficient in AMPscript development for emails and CloudPages

- Proficient working with SOAP and REST based APIs

- Experience leading client facing conversations

- Experience in a lead capacity

- Working knowledge of Sales Cloud, Service Cloud, and Commerce Cloud

- Must possess Salesforce Marketing Cloud Consultant and Email Specialist certifications

- Proficient with HTML, CSS, Bootstrap, XML, and Server-Side JavaScript

- Expert knowledge in Salesforce Marketing Cloud data architecture, contact management, and integration with external data sources

- Experience in Mobile Studio, Advertising Studio, and/or Social Studio

- Experience in other Salesforce products a plus, including : DMP/Audience Studio, Mulesoft, Datorama, Interaction Studio

- Knowledge of Eloqua or other Marketing Automation platforms a plus

- Hands-on Health Cloud experience a huge plus

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