Senior Marketing Technical Architect - Adobe Campaign/Marketo (9-20 yrs) (Inceptica)

Note: We are looking for the candidates who can join us immediate to 2 Months of Notice period

- Candidate should have Adobe Marketo and SFMC experience along with Architect is must

Senior Marketing Technical Architect (Pune):

Experience :

- Experience in designing and setup of Marketing Technology Architecture

- Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo) and developing appropriate framework for the same

- Experience in identifying and road mapping a Marketing Technical Stack

- 4-5 working experience with Adobe Marketo as a MarTech is required

- Deep knowledge and working experience (minimum 5 years) in Adobe Marketo platform with end to end hands-on implementation and integration experience including integration tools

- Working (hands-on) experience with Adobe Campaign Manager along with other Adobe Marketing tools (Adobe EE, Adobe Target, Adobe Analytics) is required

- Experience in integrating Adobe Marketo, MuleSoft and AWS Data Lake Environment

- 2-3 years of working (hands-on) experience with Salesforce Marketing Cloud is also required (Email Studio, Social Studio, Ad Studio, Automation Studio, Mobile Studio, Journey Builder and Content Builder)

- Integration experience with Sales Cloud, Health Cloud, external systems, DMP, CDP, etc.

- Proficient in scripting and experience with HTML, XML, CSS, JavaScript etc.

- Experience with triggering campaigns via API calls

- Experience with client discovery workshops and technical solutions presentations

- Excellent communication skills required as this is a client business & IT interfacing role

Responsibilities :

- Responsible for the detailed design of technical solutions, POV on marketing solutions, Proof-of-Concepts (POC), prototyping and documentation of the technical design

- Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process

- Help design and build Digital Marketing capability and architecture

- Conduct Knowledge Transfer sessions for internal ZS team members

- Develop the Architectural Roadmap for implementation

- Perform feasibility analysis for the marketing solution that meet the business goals

Below is the overall Marketing Technology stack and working knowledge of one or more tools listed in each of the categories stated below is desirable :

- Marketing Automation Adobe Marketo, Adobe Campaign, SFMC

- Identity Graph Live Ramp, Infutor etc.

- CDP (Customer Data Platform) Amperity, Tealium, Sales force CDP

- DAM (Digital Asset management) Adobe AEM, Aprimo,, Veeva Promomats

- CMS (Content Management System) Adobe AEM, Sitecore, Drupal etc.

- Tag Management GTM, Adobe DTM, Tealium

- Personalization Adobe Target, Sales force Interaction Studio

- Data Infrastructure (Engagement database) Redshift, Snowflake

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