Lead SFMC Developer - Salesforce/Data Pipeline/SFTP (5-10 yrs) (CognoticAI)

Location- San Ramon, CA

Long Term Contract

Responsibilities :

- Serve as the technical lead for Salesforce Marketing Cloud

- Lead user administration, role creation, and permissions within the platform

- Manage components of the data integration pipeline, including SFTP configuration, Data Studio, and internal ETL pipelines

- Triage bugs, serve as the release manager for MC major updates, and handle remediation of all security issues

- Lead and govern audience segments to ensure data quality over time; set up, manage, and monitor email subscriber data extensions

- Act as marketing and customer data authority

- Own and lead all MC integrations, ensuring business requirements are met, data is properly imported

- Develop reporting strategy using a combination of built-in reporting and external data warehouse / BI solutions

- Provide mentorship on Salesforce platform management and optimizations

- Work directly with Salesforce as needed to ensure platform stability

- Provide consultative mentorship on optimization including A/B and multivariate testing Requirements Requirements:

- Two or more years as a power user of Salesforce Marketing Cloud (ExactTarget) platform required

- Three or more years digital marketing or marketing operations experience

- Strong knowledge of Salesforce Marketing Cloud data structure and functionality

- Authority in the SQL query language and deep knowledge of SFMC Data Studio

- Web development skills (HTML/CSS) are required

- experience with AMPscript, Server Side JavaScript and Guiding language are required

- Experience with internationalization / translation services a plus

- Experience in high-volume send environments, including familiarity with IP warming, sender reputation, and nuances of how various ISPs handle marketing communication emails.

- Demonstrable experience building user journeys

- Knowledge of email marketing standard methodologies and CAN-SPAM / GDPR regulation

- AMPscript proficiency is good to have

- Salesforce certifications (Salesforce Marketing Cloud Email Specialist, SFMC Administrator, SFMC Consultant, SFMC Developer) huge plus.

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