Technical Lead - Marketing Cloud (7-10 yrs) (A Konnect)

A Technical Lead - Marketing Cloud is responsible for implementing marketing automation solutions in MC & SFDC environments; possess expert level knowledge of Marketing Cloud systems; provide optimal and innovative solutions, developing high quality code and guiding a team of MC devs/sr. devs. A Tech. Lead is expected to possess expert level knowledge of Marketing platforms, business functions and essentials of systems- integration.

A Tech. Lead needs to conduct following responsibilities at work :

- Billability of half time [20hrs] to Full time [40hrs] per week. Ensure that assigned hours are utilized on allocated projects.

- Perform thorough analysis by

- Understanding business/functional needs of the project and correlating it on individual task levels.

- Check whether the implementation is possible or not; respecting the SFMC environment's limitations or governors.

- Determine all hidden use cases

- Framing workarounds for any identified blockers, challenges or risks

- Ideating optimal solutions for complex requirements

- Sharing impact analysis results with stakeholders

- Develop high quality deliverables with

- Working knowledge of Email Studio, Subscriber Management, Automation Studio, Journey Builder and Mobile Studio.

- Setup Marketing Cloud Connector & Data Integrations.

- Data model and relational database design, SQL development as well as configuration data extensions, Synchronized Data Sources and Subscriber management.

- Hands on development on AMPscript, SSJS, Javascript frameworks within Marketing Cloud. Experience developing HTML with CSS for rendering email and landing pages

- Creation of forms, landing pages, content blocks and any other marketing collateral.

- Following Silverline-crm and MC/SFDC standards/best practices

- Perform thorough tests

- Fix all bugs reported from QA/UAT

- Document design and architecture

- Mentor, assist and review peer devs/sr. devs and promote the best engineering practises

- Perform time bound R&D for any unknown or newer areas

- Ensure devops processes is followed across the team i.e.

- All devs/sr. devs are using recommended methodologies

- Ensuring code check-in/check-out.

- Performing diligent functional code reviews.

- Ensure good health of project repos

- Facilitate proactive communication with project/product teams i.e.

- Use all relevant channels - Emails, JIRA, Slack or Zoom meetings

- Ensure the team is in sync with project/product/sprint movements

- Ensure the team has a definite plan of action for the day

- Ensure decent overlap/availability in onshore team's timezone (whenever required)

- Facilitate learning & development for self and the team by

- Constantly perform self review and Identify improvement areas

- Seek timely assistance from Reporting Managers

- Actively contribute to technical presentations, knowledge sharing, training initiatives, buildingPOCs, regular SFMC release notes discussions and help in skill development of peer devs/sr.Devs

- Exhibit good interpersonal skills by being a team player, staying approachable and collaborative.

- Obtain and maintain certifications related to Salesforce and Marketing Cloud.

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