Campaign Business Consultant - SFMC (2-4 yrs) (Anther HR Solutions)

Position Summary:

Responsibilities:

- Work with marketing owners and campaign team to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization, and overall creative approach, and develop an appropriate, campaign-specific testing approach.

- Gather, document, and help form/guide client business requirements, key performance indicators, and other functional and/or technical requirements

- Review key aspects of the campaign design, build, and deployment processes to ensure optimal quality, including:

- Campaign flow, channel selection, and touch-point timing.

- Email editorial and creative content, including copy and visual elements.

- Subscriber data import and segmentation, including dynamic content and data-driven personalization.

- Deployment configuration, including subject lines, audience selection, and send date and time.

- Perform functional testing of the email (clicking links, confirming tracking data, etc.) to confirm the accuracy.

- Measurement of campaign performance (control group and lift calculation).

- Become an expert in the use of Salesforce Marketing Cloud products and the methods by which they can be used to effectively optimize online businesses.

Requirements

- Passion for the marketing domain and use of technology to solve business problems

- 2 years minimum of experience with Salesforce Marketing CloudCampaign platform and + 1 more year in working on Campaign management technology implementations

- Solid understanding of general business models, concepts and strategies

- Must be self-motivated, responsive, professional and dedicated to customer success

- Possess an innovative, problem-solving, and solutions-oriented mindset

- Exceptional organizational, presentation, and communication skills - both verbal and written

- Demonstrated ability to learn quickly, be a team player, and manage change effectively

- Experience presenting in front of groups

- Extensive knowledge of Microsoft Office

- Bachelor's degree or equivalent work experience

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