Email Automation Executive - Marketo/Pardot/Eloqua (3-8 yrs) (Recruitment Firm)

- Using marketing automation systems, recommends solutions and provides data and campaign configuration support to marketing stakeholders

- Prepares segmentations, email and nurture campaigns, analytics reports, and works on lead routing to sales

- As expert in marketing operation processes and data privacy policies, works with marketing groups and various departments to determine program support and achieve business goals

- Execute email marketing campaigns and build processes in the marketing automation platform

- Collaborate with marketing managers globally to understand their marketing program objectives and define data segments

- Create audience segmentations and data reports for marketing activities

- Scrub external data lists and import contacts into marketing and sales CRM systems (salesforce)

- Use, monitor and report issues of automation processes when appropriate

- Remove barriers to technology for demand generation success.

- Navigate and become an expert on internal tools and systems, lead management, and GDPR policies to enable marketers to build campaigns with ease

- Resolve stakeholder issues pertaining to data, automation and processes.

- Propose, design, and validate new solutions and processes to address emerging marketing requirements and business goals

- Interact with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors to facilitate data quality improvements

- Analyze data and work on conversion (open rate, click rate and eventual conversion success)

Experience & Knowledge:

- Hands on experience in using tools like HUBSPOT (Must have)

- Exposure to, Marketo, Salesforce, Allocadia, Eloqua, Pardot, MS Dynamics, Adobe Campaign, Adobe Analytics or Google Analytics is plus and exposure to e-mail/web/digital marketing.

- Good content writing skills

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

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