Technical Lead - Marketing Cloud (7-11 yrs) (Qualihires)

Job Summary

A Technical Lead - Marketing Cloud is responsible for implementing marketing automation solutions in MC &

SFDC environments; possess expert level knowledge of Marketing Cloud systems; provide optimal and innovative solutions, developing high quality code and guiding a team of MC devs/sr. devs. A Tech. Lead is expected to possess expert level knowledge of Marketing platforms, business functions and essentials of systems- integration.

A Tech. Lead needs to conduct following responsibilities at work:

1. Billability of half time [20hrs] to Full time [40hrs] per week. Ensure that assigned hours are utilized on allocated projects.

2. Perform thorough analysis by

a. Understanding business/functional needs of the project and correlating it on individual task levels

b. Check whether the implementation is possible or not; respecting the SFMC environment's limitations or governors.

c. Determine all hidden use cases

d. Framing workarounds for any identified blockers, challenges or risks

e. Ideating optimal solutions for complex requirements

f. Sharing impact analysis results with stakeholders

3. Develop high quality deliverables with:

a. Working knowledge of Email Studio, Subscriber Management, Automation Studio, Journey Builder and Mobile Studio .

b. Setup Marketing Cloud Connector & Data Integrations .

c. Data model and relational database design, SQL development as well as configuration data extensions, Synchronized Data Sources and Subscriber management .

d. Hands on development on AMPscript, SSJS, Javascript frameworks within Marketing Cloud

e. Experience developing HTML with CSS for rendering email and landing pages

f. Creation of forms, landing pages, content blocks and any other marketing collateral.

g. Following MC/SFDC standards/best practices

h. Perform thorough tests

i. Fix all bugs reported from QA/UAT

j. Document design and architecture

k. Mentor, assist and review peer devs/sr. devs and promote the best engineering practises

l. Perform time bound R&D for any unknown or newer areas

4. Ensure devops processes is followed across the team i.e.

a. All devs/sr. devs are using recommended methodologies

b. Ensuring code check-in/check-out

c. Performing diligent functional code reviews

d. Ensure good health of project repos

5. Facilitate proactive communication with project/product teams i.e.

a. Use all relevant channels - Emails, JIRA, Slack or Zoom meetings

b. Ensure the team is in sync with project/product/sprint movements

c. Ensure the team has a definite plan of action for the day

d. Ensure decent overlap/availability in onshore team's timezone (whenever required)

6. Facilitate learning & development for self and the team by:

a. Constantly perform self review and Identify improvement areas

b. Seek timely assistance from Reporting Managers

c. Actively contribute to technical presentations, knowledge sharing, training initiatives, building POCs, regular SFMC release notes discussions and help in skill development of peer devs/sr. Devs

7. Exhibit good interpersonal skills by being a team player, staying approachable and collaborative.

8. Obtain and maintain certifications related to Salesforce and Marketing Cloud.

Required Experience and Qualifications:

- Required: Min. Bachelor's Degree in Engineering or Science

- Required: Min. 7 - 10 years experience in Software Development

- Required: Min. 4 years of hands on experience with SFMC

- Required: Web development skills (HTML, CSS, JavaScript, JQuery, SQL, Ajax, JSON, etc.)

- Required: Experience with Agile Software Development

- Required: Good in communication and interpersonal skills

- Required: Salesforce Marketing Cloud Email Specialist Certification

- Required: Salesforce Marketing Cloud Consultant Certification

- Required: Experience working with US based / headquartered companies

Preferred Qualifications:

- Preferred: Salesforce Admin Certification

- Preferred: Salesforce Marketing Cloud Developer Certification

- Preferred: Thorough understanding of RESTful & SOAP Web Services

- Preferred: Knowledge on SFDC platform, setup and configuration

Benefits: Industry leading benefits including Health Insurance offered.

Job Type : Full-time(Flexible with Remote working, if outside Bangalore)

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