Job Description :
- We are looking for a Marketing Cloud Developer to join our Salesforce Development team.
- You should have mastery in the Marketing Cloud/ExactTarget platform and experience leading other developers.
Responsibilities :
- Serve as the technical lead for Salesforce Marketing Cloud
- Lead user administration, role creation, and permissions within the platform
- Consult on creation and maintenance of email campaign process, including email campaign optimization, approval process streamlining and automating as much as possible
- Manage components of the data integration pipeline, including SFTP configuration, Data Studio, and internal ETL pipelines
- Triage bugs, serve as the release manager for ET major updates and handle the remediation of all security issues
- Lead and govern audience segments to ensure data quality over time; set up, manage, and monitor email subscriber data extensions
- Act as marketing and customer data authority
-Own and lead all ESP integrations, ensuring business requirements are met, data is properly imported
- Develop a reporting strategy using a combination of built-in reporting and external data warehouse / Tableau solution
- Provide mentorship on platform management and optimizations
- Provide consultative mentorship on optimization including A/B and multivariate testing
Requirements :
- Two or more years as a power user of Salesforce Marketing Cloud (ExactTarget) platform required
- Strong knowledge of Salesforce Marketing Cloud data structure and functionality
- Authority in the SQL query language and deep knowledge of SFMC Data Studio
- Web development skills (HTML/CSS) are required
- Development experience with Python/JavaScript and AWS are a huge plus
- Experience with internationalization/translation services a plus
- Experience in high-volume send environments, including familiarity with IP warming, sender reputation, and nuances of how various ISPs handle marketing communication emails.
- Demonstrable experience building user journeys
- Knowledge of email marketing standard methodologies and CAN-SPAM / GDPR regulation
- AMPscript proficiency is a must-have
- Salesforce certifications are a plus
- Bachelor's degree in information technology or marketing desirable
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